About the BrainStore Partnership

What is the BrainStore Partnership?

Background and history

The purpose of BrainStore

Purpose: We delight our customers by supporting them to create and implement great ideas. And we have a good time doing so.

Where BrainStore is coming from…

BrainStore is a Switzerland-based organization founded in 1989 by Markus Mettler, a Swiss-American entrepreneur.

BrainStore deciphered the DNA of Innovation and developed a set of building blocks that allow

  • to explore the unknown unknowns
  • the creation of ideas at the push of a button - for any imaginable topic - with the Idea Machine
  • to manage innovation initiatives
  • the improvement of innovation culture for individuals and organizations
  • exciting future-shaping opportunities for partners

Where is BrainStore heading to?

Based on the purpose "We delight our customers by supporting them to create and implement great ideas. And we have a good time doing so."

The goal of the Partner Program is to

  • delight more customers
  • delight customers more
  • have more people having a good time delighting customers

The Partner Program is the access key to BrainStore's assets:

  • the network
  • the tools that continuously evolve
  • the brand
  • BrainStore's R&D output
  • the experience 3 the business model

This allows BrainStore Partners to build an idea business in their own environment and/or to join other BrainStore Partners in their stores.

The Partner Program allows the network to generate revenues to pursue the purpose on the enterprise level. E.g. to increase R&D (especially software), funding, training, network building, branding, etc.

By expanding the number of BrainStores, the brand can grow. More entrepreneurs within the network mean more capacities for large projects. More countries mean higher international attractiveness of the network.

Simplicity

The Partner Program is kept as simple as possible - lawyers and legal work tends to draw energy from the focus on delighting customers.

The Partner Program has many common points with good relationships. Both sides need to make an effort to make it happen. Both sides are free to end the relationship in a simple form at any time.

Learn more about BrainStore's History

BrainStore's Milestones

Who are we looking for? What to bring along?

Required Skills

  • You have an entrepreneurial spirit
  • You like human beings
  • You are very curious and interested in many topics
  • You like language (producing ideas has a lot to do with verbalizing thoughts)
  • You are a strong team player and also enjoy working on your own at times

Skills you can grow

  • A partner should be interested in sales and marketing.
  • A partner should bring technical interest in the Idea Machine innovation processes.
  • Commercial skills. You will start and grow a unique business.

Ressources

  • A partner can have other activities and jobs; on average, you have at least one day a week to get started.
  • You are not immediately dependent on revenue from your BrainStore-related activities (this reduces the pressure).
  • You have a good network with humans from all walks of life.
  • You have resources you can invest to grow your business.

Mindset

How does the BrainStore Mindset Resonate with you?

What do you get as a partner?

Team up to pursue your purpose.

What you can expect as a partner

Topic Description Learn more
The Partner Network Team up with amazing people to work on the projects you are passionate about The team
The freelancer Network As a partner, you get access to BrainStore's Freelance Network - amazing people from all walks of life.
The Toolbox Get access to the full BrainStore Toolbox - tested under harshest conditions. It allows you to focus on what matters most: people and content. The Brain - Handbook for BrainStore Tools
Add ons - for partners only
The BrainStore brand As a BrainStore partner, you get a brainstore.com Email-Address
Open your BrainStore and/or join existing stores As a partner, you can open your own store (e.g. in the place you live, a pop-up store, or a web-store and you can join existing BrainStores Examples for storesCurrent stores
Add intriguing products to your stores You can select from existing products or build your own ones Products
Experience from more than 1000 projects Get select access to the experience from more than 1000 projects. As a partner, you get access to a wealth of case studies and production plans. Very inspiring material! Case-Studies
An exceptional Business Model BrainStore operates with the Pay-What-You-Wish business model, an avant-garde business model that changes business from the transactional model to a relations-based model. Pay-What-You-Wish
Pursue the topics you want to shape As a partner, you get support in finding and delighting your customers and creating value.
Take the lead for research and development initiatives or participate in current projects As a partner, you can initiate research and development initiatives within the network or join existing projects. Shape the future!
As a BrainStore Partner, you get invited to collaborate on interesting projects BrainStore offers you collaboration opportunities for pretty much any imaginable topic.
Invitations to Partner Get-Togethers As a partner, you get invited to Get-Togethers and training events within the network.
That's not all You decide when you want to work and for what topics (nobody is your boss)
You can expand your network - with every project
When shit happens in life: it's a business opportunity

Are you interested?

How to join - contacts

Schritte

1 Purpose, Code of Conduct and Mindset

Have a look at BrainStore's Purpose and Code of Conduct. Does this resonate will with you?
The look at BrainStore's Mindset. Do you connect?

2 Study the Governance Documents

Study the Governance Documents and especially the Partner Agreement as well as the document How to Join.

3 Get in touch with a Granting Partner or apply online

Get in touch with one of the granting partners

Markus Mettler markus.mettler@brainstore.com
Nadja Schnetzler nadja.schnetzler@brainstore.com
Milena Rutz milena.rutz@brainstore.com
Luca Weber luca.weber@brainstore.com
Florence Croizier florence.croizier@brainstore.com

Or apply online.

Meet the BrainStore partners

Partner in the BrainStore Network or Member of the BrainStore Network?

BrainStore Partner

You want to turn BrainStore into an entrepreneurial part of your worklife and shape the future of the network.

BrainStore Network Member

You are interested in being part of the BrainStore Network and get privileged access to information, cutting edge solutions, and capitalize on our network and resources.

Thema
BrainStore Partner
BrainStore Network Member

Costs

As a BrainStore Partner you reflect on the value of the networks contribution after every customer interaction cycle and set a price based on the Pay-What-You-Wish-Principle. Additionally: Once a year - in December - you reflect on the value of the partnership and set a price based on the Pay-What-You-Wish principle.

As a BrainStore Member you reflect on the value of the membership once a year - in December - and set a price based on the Pay-What-You-Wish principle.


Governance

As a BrainStore Partner you decide on new partners and the Network Roadmap and any changes in Governance.

As a BrainStore Member you have access to BrainStore Network Roadmap and get updates.


Revenue Split

As a BrainStore Partner you are entitled to a share in the network's revenue and you decide on the investment of Network resources and profit split.

As a BrainStore Member you have access to information regarding network resources and distribution of profits.


Network Champs Team

As a BrainStore Partner you can apply to join the Network Champs Team for a cycle.

As a BrainStore Member you can apply to join the Network Champs Team for a cycle. This is an ideal form to get to know the Partners and how the network operates.


Partner Events

As a BrainStore Partner you have priority access to BrainStore's Network Events.

As a BrainStore Member you can apply for participation in BrainStore's Network Events.


Use the Brand

As a BrainStore Partner you are free to use the BrainStore brand for your business. You also have the right to a @brainstore.com Email Address.

As a BrainStore Member you can use the BrainStore brand for projects you are involved with together with a Partner. On a per project base you can be supplied with a @brainstore.com email address.


Open your BrainStore

As a BrainStore Partner you can open your own BrainStore. In your city, community, organization or online.

As a BrainStore Member you can join store teams and participate in commercial activities.


Access to BrainStore's Tools

As a BrainStore Partner you have full access to all BrainStore's tools, handbooks and case studies

As a BrainStore Member you have selected access to BrainStore's tools, handbooks and case studies. You can apply for a sandbox project.


Access to the BrainStore Community

As a BrainStore Partner you have full access to the BrainStore Community via the BrainFinder (CRM Tool)

As a BrainStore Member you have access to the BrainStore Community via a BrainStore Partner in the context of project work.


Access to Marketing Resources

As a BrainStore Partner you have full access to BrainStore's marketing resources.

As a BrainStore Member you can be invited by Partners to participate in marketing initiatives.


Network Projects

As a BrainStore Partner you can initiate BrainStore Network Projects and you can participate in BrainStore's Network Projects.

As a BrainStore Member you can apply to participate in BrainStore's Network Projects.


Customer Projects

As a BrainStore Partner with a store, you can create customer projects and have full access to idea machines, lobbies, sites, and guestlists. After receiving payment information from your customer, you decide on your network contribution on a Pay-What-You-Wish basis.

As a BrainStore Member, you get a sandbox project to experiment with BrainStore tools. For the projects you joined, the Partner in charge can grant you the right to add idea machines, lobbies, sites, and guestlists.


Confidentiality

As a BrainStore Partner you sign one NDA for all your BrainStore related activities.

As a BrainStore Member you sign one NDA for every project you decide to join.


BrainStore Website

Every BrainStore Partner appears on the BrainStore website as a partner with a self-editable bio and profile pic.

BrainStore Members appear on the BrainStore website as members with a self-editable bio and profile pic. Opt-out is possible.