Reasons for PWYW
Natural filter
Keeps customers away who are not interested in value creation
Simplification
No more negotiations, no more bargaining
From transaction to relation
You move from a transactional business model to a relational business model
Focus
Focus on value creation
Quality of feedback increases
Customers tend to be much more outspoken about feedback in the Pay-What-You-Wish environment
Steep learning curve
Pay what you wish increases the learning curve substantially.
Repeated moments of joy
- Sales
- Setting the price
- Payment
Mutual respect
Adult - adult relationship → Getting away from Landlord/Tenant, supplier/customer relationships
Gets better and better
With every cycle, the relationship improves
No after-sales problems
Not a single complaint after a customer sets the price
Adjustment of scope
The scope can be adjusted during a cycle