What is the BrainStore Partnership?
Background and history
The purpose of BrainStore
Purpose: We delight our customers by supporting them to create and implement great ideas. And we have a good time doing so.
Where BrainStore is coming from…
BrainStore is a Switzerland-based organization founded in 1989 by Markus Mettler, a Swiss-American entrepreneur.
BrainStore deciphered the DNA of Innovation and developed a set of building blocks that allow
- to explore the unknown unknowns
- the creation of ideas at the push of a button - for any imaginable topic - with the Idea Machine
- to manage innovation initiatives
- the improvement of innovation culture for individuals and organizations
- exciting future-shaping opportunities for partners
Where is BrainStore heading to?
Based on the purpose "We delight our customers by supporting them to create and implement great ideas. And we have a good time doing so."
The goal of the Partner Program is to
- delight more customers
- delight customers more
- have more people having a good time delighting customers
The Partner Program is the access key to BrainStore's assets:
- the network
- the tools that continuously evolve
- the brand
- BrainStore's R&D output
- the experience 3 the business model
This allows BrainStore Partners to build an idea business in their own environment and/or to join other BrainStore Partners in their stores.
The Partner Program allows the network to generate revenues to pursue the purpose on the enterprise level. E.g. to increase R&D (especially software), funding, training, network building, branding, etc.
By expanding the number of BrainStores, the brand can grow. More entrepreneurs within the network mean more capacities for large projects. More countries mean higher international attractiveness of the network.
Simplicity
The Partner Program is kept as simple as possible - lawyers and legal work tends to draw energy from the focus on delighting customers.
The Partner Program has many common points with good relationships. Both sides need to make an effort to make it happen. Both sides are free to end the relationship in a simple form at any time.