1 Set the Frame

Frame the Topic

Style: Interview

• Situation
• Purpose
• Roadmap
• Goals incl. search fields
• Expected results
• Success Criteria

Reflect on participants

Internal

• Touched by the topic
• Political side

External

• Contributors

Reflect on motivation factors

Help by Maslow

Additional Questions

Images
Stories

2 Evaluate

Steps

• Design the briefing
• Create community overview
• Create motivation list
• Create motivation matrix
• Set project image
• Prepare rough program
• Reflect on invitations formats
• Design invitation and response dynamic

3 Exchange Information

4 Create the program

Travel story
Questions
Tools

5 Setup Engine/Website

6 Test and Run

7 Share results and learnings