If the same people are always sitting around the same tables, hardly anything groundbreakingly new can emerge. That's why BrainStore emphasizes developing ideas with diverse and inclusive teams. Among the important points of view are the view of those affected by the topic, the outside view, impulses from lateral thinkers.

It is worthwhile to think about the motivational factors of the participants before starting the project. BrainStore recommends integrating only people into innovation and change processes who want to do so and not to growl a person into innovation work. A good mix of motivational factors ensures that all participants are committed to the project.

The Idea Machine process, which BrainStore developed in 1997 has continuously evolved since then. It allows a team to develop a diverse set of good ideas at the push of a button. The process combines intuitive moments with rational considerations, brings together playfulness with well-thought-out methodology: with Swiss precision.

When planning innovation work, it is necessary to consider not only the resources needed to develop ideas, but also available resources which are only used in the implementation phase. In addition to time and financial resources, a free mind and space for experimentation must be taken into account.

The best ideas are generated in a fearless environment that supports a wide range of experiments, works without excessive pressure to succeed and with diverse ad-hoc teams. Idea work is teamwork - political games - silo thinking and ego agendas reduce the chances of success. Transparency, responsibility at team level, celebrating successes and failures - increase the chances of breakthrough innovation and change work.