Markus, BrainStore's founder, was born in 1966 and grew up in Switzerland's Eastern part. In 1989 he successfully discontinued his economics studies at the University of Geneva and became an entrepreneur. His vision: decipher the DNA of innovation and develop scalable, robust, replicable processes to produce and implement ideas. Markus has worked on more than 1'000 innovation projects - his customer list includes BMW, Unilever, the Swiss Government, BASF, Greenpeace, the National Academy, and many start-up companies. Markus has lectured at Cornell University, Creative Mornings, IBM, the University of Geneva, etc. Markus is the author of the book “The Innovator's Handbook.” Markus lives in Biel/Bienne, Switzerland, and - if there is no pandemic - spends 2 - 3 months a year in Brooklyn hanging out in nice cafés, thinking about life, meeting interesting people, and preparing for new adventures. Twitter: @markusmettler +41 79 400 5220