Ready, willing and able

Champ and customer must both be

• Ready
• Willing
• And Able

to contribute to the success of the collaboration.

Independance

• The supplier must be able to adjust service specs independently*
• The customer must be able to set the price. No minimum - no maximum :-)

Outlook: long-term relationship (repeating collaboration cycles)

Pay-What-You-Wish is not suitable for single interactions

Comment: repeat interactions do not need to happen immediately

* factors: the past history of collaboration, risk evaluation, current workload, etc