Natural filter

Keeps customers away who are not interested in value creation

Simplification

No more negotiations, no more bargaining

From transaction to relation

You move from a transactional business model to a relational business model

Focus

Focus on value creation

Quality of feedback increases

Customers tend to be much more outspoken about feedback in the Pay-What-You-Wish environment

Steep learning curve

Pay what you wish increases the learning curve substantially.

Repeated moments of joy

• Sales
• Setting the price
• Payment

Mutual respect

Adult - adult relationship → Getting away from Landlord/Tenant, supplier/customer relationships

Gets better and better

With every cycle, the relationship improves

No after-sales problems

Not a single complaint after a customer sets the price

Adjustment of scope

The scope can be adjusted during a cycle