Based on the interview of the Champ with the Customer and optional additional key-people the briefing is created.
Based on the briefing the travel log is created. The travel log describes the sequence in which the search-fields are looked at.
Based on the travel log the questions for the amassing phase are formulated and adequate tools are associated with the questions.
The quantitative part of the process.
The qualitative part of the process. There is one illumination question, in general the project's main goal.
Participants identify the ideas they like. Question: "do you like the idea?"
Based on the project's success criteria (content) the ideas are analyzed.
The ideas are refined by the refinement team; the team decides which ideas should be presented to the jury
The graphic designer visualizes the leading ideas.
The visualized ideas are presented to a jury. What's measured: acceptance and polarization.
The ideas from the Idea Selection are presented in the lanes now, then, later, maybe.
Need more info? Search for the topic of your interest.